Proving Impact in K-12: Why Research & Data Matter More Than Ever

In today's K-12 market, it's no longer enough to have a strong product or a compelling pitch. District leaders are under increasing pressure to show results—and that means proving impact, not just promising it. Led by Julie A. Evans, CEO of Project Tomorrow and founder of the nationally recognized Speak Up Research Project, this session explores the critical role research and data collection play in implementing and sustaining new solutions in schools. Topics include what "impact" means to district leaders today, why research and data collection are critical for adoption and renewal, the role of impact studies in building trust and credibility, how districts use stakeholder data to make decisions, what types of solutions are showing measurable impact in classrooms, and how to design, communicate, and prove impact as an EdTech company.